I don’t just manage social media. I build the story your audience actually wants to follow.
Nida Abbas — Social Media Strategist & Influencer Marketing Consultant based in Pakistan, working with F&B, beauty, retail, and lifestyle brands since 2015.
Strategy first, creativity always.
9+ Years Industry Experience
Collaborating with F&B, beauty & retail leaders
100+ Brand Collaborations
From Nestlé & Cadbury to Daraz Pakistan
360° Campaign Execution
PR activations, shoots & influencer rosters
"I started in 2015 with one client and a lot of curiosity. Nine years later, I've worked with some of the biggest names in food, beauty, and retail — and I still approach every brand the same way I approached my first."
I'm Nida Abbas — a social media strategist and influencer marketing consultant who's spent almost a decade helping brands figure out how to actually show up online. What started as freelance social media management in 2015 grew into full influencer campaigns, PR activations, and on-ground events with some of Pakistan's — and the region's — leading names, from Nestlé and Cadbury to Daraz Pakistan and Master Chef Pakistan. I've planned launches, run activations, styled shoots, and built content calendars that don't just look good — they perform. Whether it's one platform or a full 360 campaign, I bring the same thing to every project: strategy first, creativity always, and an obsession with getting the details right.
Services built for impact, clarity, & long-term growth.
Whether you need a full 360° campaign strategy or execution across specific channels, I bring strategy first and creativity always.
Social Media Strategy
Positioning, content pillars, and growth plans built around how your audience actually behaves.
Website Development
Clean, fast, conversion-ready websites that match the quality of your brand.
SEO
Getting found by the people already searching for what you offer.
PR Campaigns
Press, partnerships, and buzz that build credibility, not just noise.
Influencer Marketing
End-to-end influencer strategy, sourcing, and campaign management.
On-Ground Activations
Events and experiences that turn attendees into advocates.
Production Shoots
Photo and video production planned and executed start to finish.
Social Media Management
Day-to-day content, community, and calendar management that never misses a beat.
Content Creation
Scroll-stopping content built for the platform it's made for.
Need a custom tailored package?
I collaborate with brands on both retainers and project-based activations. Let's design a custom scope around your goals.
Nine years of brands, campaigns, and stories worth telling.
A look at some of the names I've worked with across social media management, influencer campaigns, and PR & activations.
Nestlé
Nationwide Strategy, Content Pillars & Community Management
Cadbury
Festive Joy Creator Activations & Viral Reels
Dove
Real Beauty Storytelling & Visual Production
Lux
Red Carpet Gala Creator Takeover & Seeding
Pond's
Skincare Science Always-on Digital Calendar
Colgate
Oral Health Creator Advocacy & Educational Reels
Daraz Pakistan
Mega 11.11 Shopping Gala Creator Live Streams & PR
Shan Foods
Global Recipe Storytelling & Heritage Strategy
Master Chef Pakistan
Broadcast Premiere Creator Watch Parties & Screenings
Foodpanda
Hyper-Local Foodie Content & Promo Push
Marriott Pakistan
Hospitality Rebranding & Culinary Tasting VIP Launch
Karachi Eat
Pakistan's Largest Food Fest Live PR & Creator Desk
Mothercare
Parenting Community Strategy & Product Launches
Rooh Afza
Ramadan Heritage Digital Campaign & Creator Seeding
Figaro Grill
Gourmet Restaurant Grand Opening VIP Event & Press
What brand partners say about working with Nida.
"She doesn't just post content, she understands why people stop scrolling."
"Nida gets it in a way most people in this industry don't — she doesn't just post content, she understands why an audience would actually stop scrolling for it. Working with her felt less like hiring a vendor and more like adding a strategist to our team."
Marketing Lead, F&B Brand
Food & Beverage"She pulled it off anyway — and the numbers spoke for themselves."
"We came to her with a tight timeline and a bigger ask than we probably should have made. She pulled it off anyway — sourced the right influencers, kept everyone on schedule, and the campaign numbers spoke for themselves."
Brand Manager, Beauty & Retail
Beauty & Retail"She was on-ground, checking every last detail, right up to the end."
"What stood out was how involved she stayed from strategy to execution. A lot of people hand off after the pitch. Nida was on-ground for the activation, in the group chat at midnight before a shoot, checking every last detail."
Founder, Hospitality Brand
Hospitality & LifestyleGot a brand that needs a story worth telling?
Let's talk about where your brand is now — and where the right strategy could take it. Whether you are launching a new product, scaling your social presence, or planning an influencer campaign, I'm here to help.
Send a Message
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